Having a desired mode of
selling set and products picked
out is all fine and well, but no
Trademe seller can be successful
unless they actually list their
products and drive traffic to
the entries. There are a
number of ways to do this.
The
most important advertisement an
item can have is its actual
listing. Whether the
items are sold through Trademe
storefronts or listed on their
own, the item description is
vital and so is the category
listing.
Creating an item description
should not be all that difficult
for someone who really knows
what they have. A
clear listing that details the
product, its size, features and
any obvious and even
not-so-obvious flaws should be
included. It is very
important to fully disclose
flaws as they can come back to
haunt later if buyers are
unhappy.
When
writing item descriptions, make
sure they are very clear and say
what they need to. They can be
very short and to the point, or
sales jargon can be used, as
well. As long as buyers know
exactly what they'll be getting,
the listing should be perfect.
Pictures
can say a thousand words and on
Trademe they tend to say a whole
lot more. It is a very
good idea to invest in a digital
camera for creating Trademe
sales listings. The more
detailed pictures are of items
up for grabs, the more interest
listings seem to get. Point out
the features of particular sales
items using pictures and even
make flaws, such as chips in
antique vases, for example,
evident.
Choosing where on the site to
list a particular item is also
very important. This very likely
will take a little trial and
error. A signed sword used in a
movie might not capture much
attention in the weapons or
swords category, but it just
might in the movie memorabilia
area. If
a category chosen doesn’t seem
to be working out, try a
different one. It might
take a few times to get this
right, but that isn't all that
unusual. The
key is to find the right
pigeonhole to attract
people who might want to bid and
bid high or even buy outright.
Beyond listing descriptions and
categories, sellers have other
tools at their disposal to help
them ensure their Trademe
business takes off.
Advertisements, special
placement on the site and other
add on purchases for sale items
might be considered. It
also doesn't hurt to advertise
and Trademe storefront outside
of Trademe.
Getting
items up and out for potential
buyers is the first major
obstacle to overcome in creating
a Trademe business. If all goes
well, customer service skills
will soon be needed.
